Marketing Audience Management Analyst

Workforcity

Marketing offer implementation
Customer-centric campaign strategies
Quantitative and analytical techniques
The Marketing Audience Management Analyst will manage special project requirements, marketing package development, and offer implementation across various channels, focusing on targeted marketing offers to existing customers

Job Summary

  • The Marketing Audience Management Analyst will manage special project requirements, marketing package development, and offer implementation across various channels, focusing on targeted marketing offers to existing customers.
  • This role requires interaction with cross-functional, cross-geographic team members, understanding business goals, and consulting on technical design with non-technical audiences.
  • The position involves hands-on work within the Proprietary Marketing Platform, coding and testing scenarios, and direct oversight of a critical list processing vendor.

Matching Summary

The Marketing Audience Management Analyst will manage special project requirements, marketing package development, and offer implementation across various channels, focusing on targeted marketing offers to existing customers.

Skills & Requirements

Must-have

  • Marketing offer implementation
  • Customer-centric campaign strategies
  • Quantitative and analytical techniques
  • Proprietary Marketing Platform coding
  • List processing vendor oversight
  • Cross-functional team collaboration

Nice-to-have

  • Process efficiency recommendations
  • Bridging strategy to technical implementation
  • Consulting non-technical audiences
  • Risk assessment and compliance

Key Requirements

  • 2-5 years digital or database marketing experience
  • 2-5 years strategic business analysis
  • SQL required
  • Bachelors/University degree or equivalent experience

Work Rights

Not specified

Tailored Resume

Cover Letter