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Tekmetric is seeking a Social Media Manager to lead their social media strategy and execution, transforming their approach from reactive to proactive engagement. The ideal candidate will have a strong background in social media marketing, particularly with trade audiences, and will be responsible for creating meaningful content that resonates with auto repair shop owners.
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Job Summary
This role owns the social media channel end-to-end, from strategy to hands-on execution, treating social as a growth channel.
You will build repeatable programs and create personality-driven content designed for auto repair shop owners, service advisors, and technicians.
The company is looking for a social media leader to take them from reactive to programmatic and from presence to influence, with a dedicated annual budget.
Matching Summary
Match Score: 75
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Tekmetric is seeking a Social Media Manager to lead their social media strategy and execution, transforming their approach from reactive to proactive engagement. The ideal candidate will have a strong background in social media marketing, particularly with trade audiences, and will be responsible for creating meaningful content that resonates with auto repair shop owners.
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Skills & Requirements
Must-have
social media strategy and execution
video-forward content strategy
community-driven social channels
personality-driven content
managing a social media budget
Nice-to-have
marketing to tradespeople
building repeatable programs
authenticity over polish
Key Requirements
5-8 years of experience in social media marketing
Demonstrated experience marketing to trade, field-based, or blue-collar audiences
Experience building social programs and repeatable content systems
Strong command of video-forward content
Experience with community-driven social channels
Proven ability to operate independently
Experience managing and deploying a dedicated social media budget