Vml & Ogilvy | Social Strategy Lead, Japan

WPP

Tokyo, Japan
On-site
Senior social strategy leadership
Social listening and intelligence
Platform-native content direction
The role serves as a senior leadership position shaping social strategy and intelligence for major clients like BAT and Nestle within WPP Content Studio Japan

Job Summary

  • The role serves as a senior leadership position shaping social strategy and intelligence for major clients like BAT and Nestle within WPP Content Studio Japan.
  • Success requires translating complex social signals into actionable business decisions while integrating AI tools to improve strategy quality and scale.
  • The position demands setting clear platform roles across Meta, TikTok, LINE, and YouTube while ensuring culturally relevant and measurable outcomes.

Matching Summary

The role serves as a senior leadership position shaping social strategy and intelligence for major clients like BAT and Nestle within WPP Content Studio Japan.

Skills & Requirements

Must-have

  • Senior social strategy leadership
  • Social listening and intelligence
  • Platform-native content direction
  • Creator ecosystem strategy
  • KPI framework definition
  • AI workflow integration
  • Japan market cultural nuance

Nice-to-have

  • Experience with WPP Open platform
  • Agentic marketing expertise
  • Strong creative collaboration skills
  • Trend interpretation capabilities
  • Client presentation confidence

Key Requirements

  • Senior level experience in social strategy
  • Deep understanding of Japanese social culture
  • Proven track record in client leadership
  • Expertise in data-driven decision making
  • Ability to mentor strategy teams

Work Rights

Not specified

Tailored Resume

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