Paid Social Media Specialist (temporary), Salt Lake City, Ut

Western Governors University

Salt Lake City, Ut, US
Base: $73,000.00 - $109,400.00; bonus/equity: not ...
Full-time regular (40 standard weekly hours)
Paid social media campaign management
Meta ads manager
Linkedin campaign manager
Western Governors University is seeking a Paid Social Media Specialist to enhance brand visibility and engagement through targeted paid media campaigns. The role requires substantial experience in managing social media advertising across various platforms and collaboration with marketing teams to amplify the university's mission

Job Summary

  • WGU is seeking a results-driven Paid Social Media Specialist to elevate institutional brand awareness, strengthen reputation, and expand thought leadership visibility through ongoing and net new paid amplification strategies.
  • This role is execution focused and performance accountable, managing campaigns across Meta, LinkedIn, YouTube, and TikTok, optimizing performance through disciplined testing, segmentation, and data analysis.
  • The position offers a competitive salary range of $73,000.00 - $109,400.00 and a comprehensive benefits package for full-time regular employees.

Matching Summary

Match Score: 85

Western Governors University is seeking a Paid Social Media Specialist to enhance brand visibility and engagement through targeted paid media campaigns. The role requires substantial experience in managing social media advertising across various platforms and collaboration with marketing teams to amplify the university's mission.

Salary

Base: $73,000.00 - $109,400.00; Bonus/Equity: Not specified; Benefits: Medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; flexible paid time off; flexible paid sick time; 11 paid holidays; parental leave

Skills & Requirements

Must-have

  • Paid social media campaign management
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • YouTube Ads
  • TikTok Ads Manager
  • Paid influencer campaign execution

Nice-to-have

  • Higher education experience
  • Mission-driven institutions
  • Amplifying executive thought leadership

Key Requirements

  • 5 to 8 years of hands-on paid social media experience
  • Expertise managing campaigns across Meta, LinkedIn, YouTube, and TikTok
  • Proven experience executing paid influencer campaigns
  • Strong understanding of brand awareness metrics
  • Experience managing monthly paid budgets of $30,000 or more preferred
  • Ability to independently manage campaign lifecycle

Work Rights

Not specified

Tailored Resume

Cover Letter