Develop the brand strategy including strategic objectives, positioning, messaging, activity planning, communication, and implementation for all relevant target groups
Job Summary
Develop the brand strategy including strategic objectives, positioning, messaging, activity planning, communication, and implementation for all relevant target groups.
Provide disciplinary and functional leadership, coaching, and individual development for Brand Managers, and lead laterally in close collaboration with members of the cross-functional team.
Enjoy an attractive pipeline and innovative products, individual development opportunities with a focus on lifelong learning, and a high degree of trust, appreciation, and room for co-creation in a focused and passionate team.
Matching Summary
Develop the brand strategy including strategic objectives, positioning, messaging, activity planning, communication, and implementation for all relevant target groups.
Skills & Requirements
Must-have
Brand strategy development
Cross-functional team leadership
Marketing budget management
Global brand strategy contribution
Key External Expert relationship building
Nice-to-have
Entrepreneurial mindset
Holistic patient approach
Breaking conventional thinking
Passion and result orientation
Creativity and innovation
Key Requirements
Completed business, natural science, or comparable degree
Several years of experience in strategic marketing
Ideally experience in sales within the pharmaceutical industry
First leadership experience
In-depth market and customer knowledge in Specialty Care