You will lead the strategy and execution of paid media campaigns on key platforms with a focus on app campaigns and efficient ROI
Job Summary
You will lead the strategy and execution of paid media campaigns on key platforms with a focus on app campaigns and efficient ROI.
The role involves operating attribution tools, generating critical insights, and optimizing media mix based on real user behavior.
Rappi promotes an inclusive environment where everyone has equal opportunities regardless of gender identity, race, religion, nationality, age, disability, training or experience.
Matching Summary
You will lead the strategy and execution of paid media campaigns on key platforms with a focus on app campaigns and efficient ROI.
Skills & Requirements
Must-have
Meta Ads campaign management
TikTok Business Center expertise
Google Ads (MCC) management
Advanced Google Sheets skills
Use of MMP tools like Singular and Appsflyer
Integration of AI tools for optimization
Nice-to-have
Problem identification and solution proposal
Adoption of new tools quickly
Team collaboration and inclusive culture
Key Requirements
Degree in Engineering, Economics, Administration or related fields
Proven experience managing performance budgets on Meta, TikTok and Google Ads
Advanced proficiency in Appsflyer or Singular
Expertise in complex Google Sheets formulas and data management