Head Of Customer Referral & Emerging Channels

Gusto, Inc.

Denver, CO, US
Base: $141,000-$207,000pyr depending on location; ...
On-site
10+ years growth marketing experience
3+ years people management role
Scaling customer referral programs
This role exists to turn customer goodwill into a scalable acquisition engine by harnessing word-of-mouth and network effects

Job Summary

  • This role exists to turn customer goodwill into a scalable acquisition engine by harnessing word-of-mouth and network effects.
  • The successful candidate will use AI tools to surface high-intent advocates, personalize outreach at scale, and identify signals that predict who is most likely to refer.
  • All full-time employees receive competitive base pay, benefits, and equity (RSUs) because everyone who helps build Gusto should share in its success.

Matching Summary

This role exists to turn customer goodwill into a scalable acquisition engine by harnessing word-of-mouth and network effects.

Salary

Base: $141,000-$207,000/yr depending on location; Equity: RSUs included; Benefits: Competitive base pay and health insurance

Skills & Requirements

Must-have

  • 10+ years growth marketing experience
  • 3+ years people management role
  • Scaling customer referral programs
  • Full-funnel growth strategy expertise
  • AI tool fluency in daily workflow

Nice-to-have

  • Experience with Salesforce or Amplitude
  • MBA or quantitative background preferred
  • Strong cross-functional partnership skills
  • Background in paid acquisition channels

Key Requirements

  • 10+ years in growth marketing or demand generation
  • At least 3 years in a people management role
  • Bachelor's degree or equivalent experience required

Work Rights

Not specified

Tailored Resume

Cover Letter