15+ years marketing experience in financial services
Regional marketing strategy for asia and africa
Digital marketing optimization and ai integration
The role drives sustainable performance and long-term growth by leading a strategic, disciplined digital marketing approach across Prudential's markets
Job Summary
The role drives sustainable performance and long-term growth by leading a strategic, disciplined digital marketing approach across Prudential's markets.
The Director will manage integrated marketing strategies covering above-the-line, digital, social media, and below-the-line communications to ensure consistency across Asia and Africa.
This position requires building and managing a partnership ecosystem for value-added services while standardizing event sponsorship frameworks for cost-effective execution.
Matching Summary
Match Score: 75
The role drives sustainable performance and long-term growth by leading a strategic, disciplined digital marketing approach across Prudential's markets.
Skills & Requirements
Must-have
15+ years marketing experience in financial services
Regional marketing strategy for Asia and Africa
Digital marketing optimization and AI integration
End-to-end partnership management and modeling
Cross-functional collaboration with IT and Finance
Nice-to-have
Experience managing regional advertising agencies
Strong influence skills without direct reporting lines
Customer-obsessed culture fostering initiatives
Agile marketing capabilities and innovation
Deep understanding of voice of the customer
Key Requirements
Minimum 15 years of marketing experience
Proven leadership in financial institutions or insurance
Experience designing and delivering marketing events
Demonstrated track record in partnership modeling
Ability to manage shifting priorities in fast-paced environments