Broadcast Marketing Director

Disney Streaming

Lantau Island, Hong Kong
Broadcast marketing strategy
Media partnerships
Content development and production
Lead the development and execution of broadcast marketing strategy for China and international markets, driving high-impact initiatives

Job Summary

  • Lead the development and execution of broadcast marketing strategy for China and international markets, driving high-impact initiatives.
  • Build and maintain strong partnerships with broadcasters and media networks, while overseeing content development and brand alignment.
  • Manage project budgets, timelines, and production resources, leading and developing the broadcast marketing team.

Matching Summary

Lead the development and execution of broadcast marketing strategy for China and international markets, driving high-impact initiatives.

Skills & Requirements

Must-have

  • Broadcast marketing strategy
  • Media partnerships
  • Content development and production
  • Negotiate media deals
  • Team leadership and development

Nice-to-have

  • Disney brand familiarity
  • Storytelling abilities
  • Results orientation

Key Requirements

  • Bachelor’s degree in TV Broadcasting, Media, Communications
  • Minimum 12 years experience in China broadcast/media
  • Expertise in TV program development, production, syndication
  • Strong understanding of China and Asia broadcast landscapes
  • Experience with large-scale productions
  • Strong negotiation skills
  • Strong leadership skills

Work Rights

Not specified

Tailored Resume

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