Sr. Associate – Offline Media Planning

Eli Lilly

Milano, Italy
**
Offline media strategy development
Tv, radio, print, ooh, dooh planning
Media and creative agency coordination
** Eli Lilly is seeking a Sr. Associate for Offline Media Planning in Milano, Italy, to support the execution of their offline media strategies across various channels. The ideal candidate will have 3-5 years of experience in media planning, expertise in offline media channels, and strong analytical skills, particularly in utilizing AI tools for campaign optimization. **

Job Summary

  • The Sr. Associate – Offline Media Planning supports the development, planning and execution of the company’s offline media strategy, ensuring alignment with campaign objectives, business priorities and defined KPIs.
  • The role is responsible for the operational management and coordination of offline media activities across TV, Radio, Print, OOH and DOOH, working closely with media and creative agencies.
  • Solid knowledge and management of the main Artificial Intelligence tools applied to media planning, reporting and campaign optimization is required.

Matching Summary

Match Score: 75

** Eli Lilly is seeking a Sr. Associate for Offline Media Planning in Milano, Italy, to support the execution of their offline media strategies across various channels. The ideal candidate will have 3-5 years of experience in media planning, expertise in offline media channels, and strong analytical skills, particularly in utilizing AI tools for campaign optimization. **

Skills & Requirements

Must-have

  • Offline media strategy development
  • TV, Radio, Print, OOH, DOOH planning
  • Media and creative agency coordination
  • Performance monitoring and reporting
  • AI tools for media planning

Nice-to-have

  • Digital media planning knowledge
  • Cross-functional team collaboration
  • International/matrix organization experience
  • Open-minded approach to AI adoption

Key Requirements

  • 3-5 years of experience in offline media planning
  • Bachelor’s degree in Marketing, Communication, Economics or related fields
  • Knowledge and management of AI tools for marketing and media
  • Good command of prompting techniques for AI tools
  • Fluency in English

Work Rights

Not specified

Tailored Resume

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