Senior Manager - Business Marketing

Commonwealth Bank

Not specified
8+ years integrated b2b/b2c marketing experience
Proven track record in scalable program leadership
Experience delivering complex programs from inception to delivery
The Commonwealth Bank is seeking a Senior Manager for Business Marketing to lead integrated marketing efforts for the Small Business segment. The role involves developing customer-centric strategies and campaigns aimed at improving key customer metrics while collaborating closely with stakeholders

Job Summary

  • This role leads integrated marketing for the Small Business segment with accountability for improving key customer metrics like MFI and NPS.
  • The position requires shaping insight-led, customer-centric strategies that drive engagement and growth while leveraging data for continuous improvement.
  • Candidates must possess over 8 years of experience in integrated marketing with a proven track record of leading scalable programs across brand, product, and partnerships.

Matching Summary

Match Score: 85

The Commonwealth Bank is seeking a Senior Manager for Business Marketing to lead integrated marketing efforts for the Small Business segment. The role involves developing customer-centric strategies and campaigns aimed at improving key customer metrics while collaborating closely with stakeholders.

Skills & Requirements

Must-have

  • 8+ years integrated B2B/B2C marketing experience
  • Proven track record in scalable program leadership
  • Experience delivering complex programs from inception to delivery
  • Strong commercial and data-driven marketing acumen
  • Robust experience in creative and media planning
  • Excellent stakeholder leadership and influence skills
  • Experience operating in highly regulated commercial environments

Nice-to-have

  • Ability to anticipate market shifts and adapt strategies quickly
  • Experience working in matrixed organizations
  • Knowledge of industry trends and ecosystem partnerships
  • Agility and resilience in dynamic environments
  • Championing creative excellence in team culture

Key Requirements

  • >8 years in integrated B2B/B2C marketing
  • Track record of scalable program and people leadership
  • Experience in financial services or similar regulated industries
  • Strong commercial and data driven marketing acumen

Work Rights

Not specified

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