Growth Marketing Manager, Referrals & Virality

SoFi

United States
Base pyy range listed; final offer based on experi...
On-site
5+ years marketing experience
Cross-functional product engineering collaboration
Data-driven performance optimization
SoFi is seeking a Growth Marketing Manager for their Referrals & Virality team to enhance member growth through innovative marketing strategies. The role emphasizes collaboration across various departments to develop and optimize referral marketing initiatives within a dynamic financial services environment

Job Summary

  • SoFi is building a next-generation growth channel focused on referrals and virality to drive exponential organic member growth.
  • The role requires partnering closely with Product and Engineering to define requirements and influence the roadmap of an AI-enabled referral platform.
  • Candidates will analyze performance data across the referral funnel and use testing to continuously improve user experience and program effectiveness.

Matching Summary

Match Score: 85

SoFi is seeking a Growth Marketing Manager for their Referrals & Virality team to enhance member growth through innovative marketing strategies. The role emphasizes collaboration across various departments to develop and optimize referral marketing initiatives within a dynamic financial services environment.

Salary

Base pay range listed; Final offer based on experience, skills, and location; Comprehensive benefits available

Skills & Requirements

Must-have

  • 5+ years marketing experience
  • Cross-functional product engineering collaboration
  • Data-driven performance optimization
  • Referral program execution and scaling
  • A/B testing and experimentation frameworks

Nice-to-have

  • Finance industry background preferred
  • Fintech or high-growth consumer experience
  • Experience with AI-enabled platforms
  • Knowledge of Tableau Amplitude Snowflake
  • Strong stakeholder influence skills

Key Requirements

  • 5+ years in marketing or growth fields
  • Experience working cross-functionally with Product and Engineering
  • Ability to manage complex projects in ambiguous environments

Work Rights

Not specified

Tailored Resume

Cover Letter