Senior Strategist – Media Performance

General Motors

Warren, United States
Hybrid
Paid media performance analysis
Media measurement methodologies
Cross-channel analytics synthesis
Lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem

Job Summary

  • Lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem.
  • Develop and execute measurement frameworks, synthesize cross-channel analytics, and deliver actionable insights.
  • Guide junior strategists and analysts, fostering best practices in media measurement and strategic planning.

Matching Summary

Lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem.

Skills & Requirements

Must-have

  • paid media performance analysis
  • media measurement methodologies
  • cross-channel analytics synthesis
  • digital analytics platforms expertise
  • SQL for data querying
  • Power BI dashboard creation

Nice-to-have

  • creative measurement experience
  • brand equity analysis
  • demand space activation
  • Python for data analysis
  • Azure and Databricks familiarity

Key Requirements

  • 6+ years in media strategy or marketing analytics
  • Bachelor's degree in Marketing or related field
  • Experience with ad tech/MarTech ecosystems
  • Exceptional communication for executive audiences
  • Experience with media and creative agencies

Work Rights

Not specified

Tailored Resume

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