Senior Data Scientist

Dentsu Aegis Network

Toronto, Canada
$90k-$105k; not specified; a range of medical, den...
Marketing mix modeling (mmm)
Statistical and econometric models
Sql, python, and/or r
The Senior Data Scientist will be part of a cross-functional team, specifically focused on developing mixed marketing models for our clients

Job Summary

  • The Senior Data Scientist will be part of a cross-functional team, specifically focused on developing mixed marketing models for our clients.
  • Responsibilities include developing, validating, and refining statistical and econometric models, including Marketing Mix Models, to measure marketing effectiveness across channels.
  • The role requires translating complex analytical outputs into actionable insights and strategic recommendations for clients and industry stakeholders.

Matching Summary

The Senior Data Scientist will be part of a cross-functional team, specifically focused on developing mixed marketing models for our clients.

Salary

$90k-$105k; Not specified; A range of medical, dental, RRSP, paid time off, and/or other benefits also are available

Skills & Requirements

Must-have

  • Marketing Mix Modeling (MMM)
  • Statistical and econometric models
  • SQL, Python, and/or R
  • Regression analysis, Bayesian modeling
  • Data visualization tools
  • Cloud platforms (AWS, GCP, Azure)

Nice-to-have

  • Experiment design
  • Marketing attribution models
  • Budget allocation strategies
  • Open-source MMM frameworks
  • Advanced machine learning techniques

Key Requirements

  • 5 years of hands-on experience building MMM
  • Proficient in SQL, Python, and/or R
  • Strong knowledge of statistical methods
  • Proficient with data visualization tools
  • Proficient with cloud platforms
  • Well versed in marketing and media analytics

Work Rights

Not specified

Tailored Resume

Cover Letter