Senior Product Marketing Manager

SoFi Technologies

San Francisco, CA, United States
On-site
End-to-end marketing strategy for sofiusd
Consumer adoption and institutional distribution
Crypto, payments, banking, and infrastructure
SoFi is building the future of digital money, and SoFiUSD, our bank-issued stablecoin, is a foundational pillar of that strategy

Job Summary

  • SoFi is building the future of digital money, and SoFiUSD, our bank-issued stablecoin, is a foundational pillar of that strategy.
  • This role will own end-to-end marketing strategy and execution for SoFiUSD, spanning consumer adoption and institutional distribution.
  • The PMM will serve as the primary marketing POC for Product, Sales, BD, Legal, Comms, and Execs on all things stablecoin.

Matching Summary

SoFi is building the future of digital money, and SoFiUSD, our bank-issued stablecoin, is a foundational pillar of that strategy.

Skills & Requirements

Must-have

  • End-to-end marketing strategy for SoFiUSD
  • Consumer adoption and institutional distribution
  • Crypto, payments, banking, and infrastructure
  • Build trust and understanding of SoFiUSD
  • Drive distribution with partners
  • Sales enablement and event strategy
  • Partner with Brand, PR, and Content
  • Translate product capabilities into positioning
  • Align roadmap and launch plans
  • Operate with minimal oversight
  • Anticipate risks and course-correct
  • Influence senior stakeholders

Nice-to-have

  • Invest category experience
  • Interest in investment category

Key Requirements

  • 8–12+ years of Product Marketing experience
  • Senior IC scope
  • Direct experience marketing crypto, blockchain, payments, or financial infrastructure
  • B2B crypto or fintech experience
  • Partner marketing
  • Sales enablement
  • Institutional or platform GTM
  • Translate complex technical products
  • Work closely with Legal and Compliance
  • Own GTM strategy end-to-end
  • Comfort operating in early or ambiguous product spaces

Work Rights

Not specified

Tailored Resume

Cover Letter