Retail Marketing Manager

Lithia & Driveway

South Florida, US
Base: $80,000–$125,000 annually; bonus/equity: + b...
Experience in automotive marketing
Dealership operations or multi-location retail
Strong understanding of performance marketing
This role acts as a strategic partner to dealership leaders across South Florida, Tennessee, and Georgia, directly impacting performance across up to 25 stores

Job Summary

  • This role acts as a strategic partner to dealership leaders across South Florida, Tennessee, and Georgia, directly impacting performance across up to 25 stores.
  • The position requires turning insights and scorecard metrics into actionable strategies to improve sales, profitability, and customer loyalty.
  • Candidates will receive a comprehensive benefits package including medical, dental, vision, 401(k), and vehicle purchase discounts.

Matching Summary

This role acts as a strategic partner to dealership leaders across South Florida, Tennessee, and Georgia, directly impacting performance across up to 25 stores.

Salary

Base: $80,000–$125,000 annually; Bonus/Equity: Plus bonus potential; Benefits: Comprehensive package including medical, dental, vision, 401(k), and stock purchase plan

Skills & Requirements

Must-have

  • Experience in automotive marketing
  • Dealership operations or multi-location retail
  • Strong understanding of performance marketing
  • Ability to turn data into action using Google Analytics
  • CRM tools and reporting platforms proficiency

Nice-to-have

  • Strategic partnership skills with leadership
  • Data-driven storytelling ability
  • Experience influencing OEMs and vendors
  • Knowledge of customer lifecycle strategies

Key Requirements

  • High School graduate or equivalent
  • 18 years or older
  • Experience in automotive marketing or dealership operations

Work Rights

Not specified

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