Industry Field Marketing Senior Specialist

Salesforce

Paris, France
B2b marketing experience
Field marketing or segment marketing
Omnichannel campaigns
You will be responsible for developing and executing the go-to-market strategy for two key industries in France, driving pipeline generation, demand, and brand awareness

Job Summary

  • You will be responsible for developing and executing the go-to-market strategy for two key industries in France, driving pipeline generation, demand, and brand awareness.
  • Design, plan, and orchestrate marketing programs across the entire funnel, from awareness to pipeline acceleration and opportunity progression, on target accounts and strategic industry priorities.
  • Track and analyze campaign performance against global objectives, marketing pipeline contribution, and ROI, optimizing the marketing plan based on data, analytics, and executive feedback.

Matching Summary

You will be responsible for developing and executing the go-to-market strategy for two key industries in France, driving pipeline generation, demand, and brand awareness.

Skills & Requirements

Must-have

  • B2B marketing experience
  • field marketing or segment marketing
  • omnichannel campaigns
  • account-based marketing strategies
  • digital marketing strategies

Nice-to-have

  • strong business understanding
  • innovative and creative
  • data-driven approach
  • strong team spirit

Key Requirements

  • 5+ years B2B marketing experience
  • Fluent French and English
  • Experience with marketing automation tools
  • Experience with CRM tools

Work Rights

Not specified

Tailored Resume

Cover Letter