This role is responsible for driving the full go-to-market strategy and commercial performance of the Home & Hospitality vertical across the USA
Job Summary
This role is responsible for driving the full go-to-market strategy and commercial performance of the Home & Hospitality vertical across the USA.
The leader will translate deep consumer insights into clear decisions on product focus, channel priorities, and marketing direction to ensure profitable growth.
YETI offers a mission-driven culture where employees create exceptional work while helping customers make the most of their adventures with high-quality gear.
Matching Summary
This role is responsible for driving the full go-to-market strategy and commercial performance of the Home & Hospitality vertical across the USA.
Skills & Requirements
Must-have
15+ years premium consumer brand experience
8+ years leading cross-functional teams
Wholesale channel strategy expertise
Financial growth plan ownership
Consumer insight translation to product
Nice-to-have
Strong influence across functions
Experience with DTC channels
Seasonal GTM planning skills
Partnership management with retail
Innovative problem-solving mindset
Key Requirements
15+ years in premium consumer brands or hospitality
8+ years leading cross-functional or multi-disciplinary teams
Proven ability to drive profitable growth across wholesale channels