CSL Seqirus is seeking a Brand Manager Digital to develop and execute multi-channel marketing strategies for their vaccine portfolio in Munich. The ideal candidate will have experience in the pharmaceutical or healthcare industry, focusing on digital marketing and brand management
Job Summary
Design and execute data-driven, multi-channel marketing strategies that deliver relevant, high-quality content to healthcare professionals and key stakeholders.
Act as a digital and innovation ambassador—driving new ways of working, inspiring digital adoption (especially within the field force), and continuously improving execution excellence.
Track and evaluate marketing initiatives to measure effectiveness and optimize future strategies while ensuring compliance with relevant regulations.
Matching Summary
Match Score: 85
CSL Seqirus is seeking a Brand Manager Digital to develop and execute multi-channel marketing strategies for their vaccine portfolio in Munich. The ideal candidate will have experience in the pharmaceutical or healthcare industry, focusing on digital marketing and brand management.
Skills & Requirements
Must-have
Data-driven multi-channel marketing
Customer journey optimization
Digital adoption and innovation
Cross-functional alignment
Pharmaceutical/healthcare industry experience
Nice-to-have
Passion for innovation
Continuous improvement mindset
Inspiring digital adoption
Key Requirements
3-5 years of experience
University degree in Business, Science, IT, or related field
Strong knowledge of multi-channel marketing, CRM, and data-driven engagement