Influencer Marketing Lead

Dentsu UK

Cudinamarca, Colombia
Influencer marketing strategy
Campaign execution and reporting
Social media campaign planning
The purpose of this role is to manage, activate, and support innovative marketing campaigns with influencers, ensuring programs are highly effective and creative with measurable results

Job Summary

  • The purpose of this role is to manage, activate, and support innovative marketing campaigns with influencers, ensuring programs are highly effective and creative with measurable results.
  • Key responsibilities include defining campaign control criteria, creating look books, identifying new platform opportunities, and acting as an influencer representative in internal meetings.
  • The role requires establishing KPIs, collaborating with internal stakeholders for reporting, and drafting clear and compelling case studies.

Matching Summary

The purpose of this role is to manage, activate, and support innovative marketing campaigns with influencers, ensuring programs are highly effective and creative with measurable results.

Skills & Requirements

Must-have

  • Influencer marketing strategy
  • Campaign execution and reporting
  • Social media campaign planning
  • Creator and influencer collaboration
  • Paid, earned, or shared media

Nice-to-have

  • Client relationship management
  • Proactive new platform identification
  • Creative visual content development
  • Problem prediction and alerting
  • Business development support

Key Requirements

  • 4-5 years experience in digital marketing
  • 4-5 years experience in influencer marketing
  • Proficiency in influencer marketing strategy
  • Experience with analytics and measurement tools
  • Knowledge of campaign KPIs and budget management

Work Rights

Not specified

Tailored Resume

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