Digital Marketing Lead Analyst

Workforcity

Charlotte, North Carolina, United States
Base: $107,120.00 - $160,680.00; bonus/equity: dis...
Onsite
Digital marketing strategy development
Campaign creative management
Full funnel conversion optimization
The role is responsible for end-to-end digital marketing strategy across retail campaigns focusing on transformation and growth initiatives to increase accounts, sales, and engagement in the Digital channel

Job Summary

  • The role is responsible for end-to-end digital marketing strategy across retail campaigns focusing on transformation and growth initiatives to increase accounts, sales, and engagement in the Digital channel.
  • The position requires partnering across marketing, product, channel, and technology teams to ensure flawless execution of product and engagement creative and to measure digital performance with regular reporting and insights.
  • Citi offers competitive employee benefits including medical, dental & vision coverage, 401(k), life and disability insurance, wellness programs, and paid time off packages.

Matching Summary

The role is responsible for end-to-end digital marketing strategy across retail campaigns focusing on transformation and growth initiatives to increase accounts, sales, and engagement in the Digital channel.

Salary

Base: $107,120.00 - $160,680.00; Bonus/Equity: discretionary and formulaic incentive and retention awards; Benefits: medical, dental & vision coverage, 401(k), life, accident, disability insurance, wellness programs, paid time off

Skills & Requirements

Must-have

  • digital marketing strategy development
  • campaign creative management
  • full funnel conversion optimization
  • cross-functional team collaboration
  • digital performance measurement
  • agency relationship management

Nice-to-have

  • test and learn methodology
  • project management skills
  • innovation in marketing channels
  • strong organizational skills
  • matrixed environment experience

Key Requirements

  • minimum 5 years digital marketing experience
  • experience managing internal and external partners
  • familiarity with acquisition best practices
  • bachelor’s degree required
  • financial services industry experience preferred

Work Rights

Not specified

Tailored Resume

Cover Letter