The role is responsible for leading local teams to drive category development, optimize profitability, and grow market share for a portfolio of trusted consumer health brands
Job Summary
The role is responsible for leading local teams to drive category development, optimize profitability, and grow market share for a portfolio of trusted consumer health brands.
Candidates must demonstrate proven track records in new product launches and driving large-scale communication campaigns at the trade level within the FMCG industry.
Haleon fosters an agile, performance-focused culture that unites employees through a purpose-driven strategy focused on delivering better everyday health with humanity.
Matching Summary
The role is responsible for leading local teams to drive category development, optimize profitability, and grow market share for a portfolio of trusted consumer health brands.
Skills & Requirements
Must-have
5+ years trade marketing experience in FMCG
New product launch and campaign execution
Modern trade and drug store practice knowledge
Strategic and analytical thinking expertise
Cross-functional collaboration with sales and logistics
Nice-to-have
Outstanding people leadership capabilities
Strong internal influence skills
Excellent communicator and active listener
Alliance building oriented team player
Experience with agency management for BTL activities
Key Requirements
Bachelor's Degree in Marketing or Business Administration
5+ years of trade marketing experience within FMCG
Demonstrated strategic and analytical thinking expertise
Compliance with Consumer healthcare Hong Kong policies