Philips is seeking a Trade Marketing Manager to implement and optimize trade marketing strategies for its Personal Health products, focusing on both online and offline channels. The role requires analyzing sales performance and consumer insights while collaborating with various teams to enhance marketing execution
Job Summary
The role involves implementing comprehensive trade marketing strategies tailored to Philips Personal Health product portfolios across online and offline channels.
Candidates will conduct in-depth analysis of sales performance and consumer insights to identify growth opportunities and maximize ROI.
The position requires close collaboration with Account Managers, Category Management experts, and external agencies to deploy innovative shopper marketing campaigns.
Matching Summary
Match Score: 85
Philips is seeking a Trade Marketing Manager to implement and optimize trade marketing strategies for its Personal Health products, focusing on both online and offline channels. The role requires analyzing sales performance and consumer insights while collaborating with various teams to enhance marketing execution.
Skills & Requirements
Must-have
Implement trade marketing strategies
Analyze sales performance and market share
Execute omnichannel shopper activation plans
Collaborate with account managers and category experts
Develop retail media campaigns
Nice-to-have
Experience with global marketing best practices
Knowledge of brand experience playbook deployment
Ability to drive process optimization workflows
Strong analytical skills for ROI evaluation
Key Requirements
Bachelor's or Master's Degree in Business Administration or Marketing
Minimum 2 years of experience in Event Management or Campaign Creation
No prior experience required if holding a Master's Degree