Interaction studio optimization for personalization
Data integration between crm and marketing systems
This role focuses on enabling project delivery by capturing user needs and ensuring alignment with business strategy through Salesforce CDP
Job Summary
This role focuses on enabling project delivery by capturing user needs and ensuring alignment with business strategy through Salesforce CDP.
The incumbent will manage customer data unification, optimize Interaction Studio for personalized experiences, and execute real-time engagement strategies.
Success in this position requires collaborating with cross-functional teams to drive data-driven marketing campaigns and reporting on key performance indicators.
Matching Summary
This role focuses on enabling project delivery by capturing user needs and ensuring alignment with business strategy through Salesforce CDP.
Skills & Requirements
Must-have
Salesforce CDP implementation and management
Interaction Studio optimization for personalization
Data integration between CRM and marketing systems
Customer data governance and privacy compliance
Real-time interaction strategy development
Nice-to-have
Cross-functional collaboration with marketing and sales
Dashboard creation for KPI tracking
Training team members on Salesforce tools
Staying updated with CDP trends and best practices
Key Requirements
Experience with Salesforce CDP and Interaction Studio
Knowledge of data governance and privacy regulations
Ability to develop data integration processes
Strong analytical skills for measuring campaign effectiveness