Strong ux instincts and customer behavior intuition
Data-driven commercial mindset
This role anchors the strategic vision and roadmap for HelloFresh's points-based loyalty program while partnering on referral initiatives
Job Summary
This role anchors the strategic vision and roadmap for HelloFresh's points-based loyalty program while partnering on referral initiatives.
The successful candidate will build a metric framework connecting customer behavior to commercial outcomes and engage directly with C-level leadership.
HelloFresh offers global collaboration at scale with modern facilities in Warsaw and the opportunity to drive best practices in an autonomous product-led setup.
Matching Summary
This role anchors the strategic vision and roadmap for HelloFresh's points-based loyalty program while partnering on referral initiatives.
Skills & Requirements
Must-have
Significant B2C product lead experience
Strong UX instincts and customer behavior intuition
Data-driven commercial mindset
Executive presence with C-level stakeholders
Experience collaborating with marketing and CRM teams
Driver of AI utilization in products and workflows
Nice-to-have
Experience with loyalty or rewards programs
Background in referrals and virality mechanics
Experience managing external vendor relationships
Ability to balance program generosity with business liability
Key Requirements
Significant experience as a product lead at a large-scale B2C company
Comfort presenting to C-level stakeholders
Experience collaborating closely with marketing and CRM counterparts