Director, Fan Engagement Marketing – International Club Crm & Performance Marketing
National Football League (NFL)
New York, United States
$165,000 - $195,000 usd py
On-site
International 1:1 club managed services
Crm and performance marketing
Data privacy and regulatory compliance
This role leads day-to-day execution and operational delivery of a centralized, internal agency model that enables all 32 Clubs to execute compliant, high-quality, localized 1:1 fan engagement across more than 20 international markets
Job Summary
This role leads day-to-day execution and operational delivery of a centralized, internal agency model that enables all 32 Clubs to execute compliant, high-quality, localized 1:1 fan engagement across more than 20 international markets.
The Director ensures Clubs receive reliable, scalable support across email, SMS, mobile app, web, and emerging channels by operationalizing league data, platforms, and best practices.
Success is measured by execution quality, operational reliability, campaign performance, regulatory adherence, and Club satisfaction, while enabling sustained international fan development.
Matching Summary
This role leads day-to-day execution and operational delivery of a centralized, internal agency model that enables all 32 Clubs to execute compliant, high-quality, localized 1:1 fan engagement across more than 20 international markets.
Salary
$165,000 - $195,000 USD
Skills & Requirements
Must-have
International 1:1 Club Managed Services
CRM and performance marketing
Data privacy and regulatory compliance
Global operations management
MarTech platform fluency
Nice-to-have
Service-oriented mindset
Influence-driven collaboration
Curious and adaptable
Passion for sports
Key Requirements
8-10+ years' experience in CRM, lifecycle marketing, or performance-driven engagement
Experience in managed services, agency, or shared-services models
Working knowledge of international data privacy and marketing regulations
Demonstrated experience managing distributed teams
Background in sports, entertainment, or global consumer brands