The role is fully responsible for the development and execution of Caltrate & Centrum's content and paid media strategy on the Douyin platform
Job Summary
The role is fully responsible for the development and execution of Caltrate & Centrum's content and paid media strategy on the Douyin platform.
Candidates must lead the strategy for Douyin advertising while being accountable for achieving specific advertising ROI targets.
The position requires collaborating closely with Brand Marketing, Sales Operations, Product, Trade Marketing, and Supply Chain teams to ensure seamless integration.
Matching Summary
The role is fully responsible for the development and execution of Caltrate & Centrum's content and paid media strategy on the Douyin platform.
Skills & Requirements
Must-have
Douyin e-commerce business management
Content strategic planning and execution
Paid media ROI target achievement
Data analysis and optimization skills
Cross-functional team collaboration
Nice-to-have
Strong influence and collaboration skills
High sensitivity to content trends
Strategic vision with operational details
Fast-paced high-pressure environment
Cutting-edge industry trend awareness
Key Requirements
Bachelor's degree or above
5+ years experience in brand social marketing or Douyin e-commerce
Experience managing 500 million RMB budget preferred