Marketing & Strategy Lead (B2B | Life Sciences / Pharma / Industrial)
INICIO GROUP PTE. LTD.
Singapore, Singapore
10+ years b2b marketing experience
Life sciences or pharmaceutical industry background
Integrated campaign planning and execution
The role involves planning and executing integrated marketing campaigns across digital, offline, and event channels to drive brand awareness and lead generation
Job Summary
The role involves planning and executing integrated marketing campaigns across digital, offline, and event channels to drive brand awareness and lead generation.
Candidates must possess over 10 years of B2B marketing experience, ideally within the life sciences, pharmaceuticals, or industrial sectors.
The position requires translating market insights into actionable strategies while partnering closely with sales and technical teams to align with commercial objectives.
Matching Summary
Match Score: 85
The role involves planning and executing integrated marketing campaigns across digital, offline, and event channels to drive brand awareness and lead generation.
Skills & Requirements
Must-have
10+ years B2B marketing experience
Life sciences or pharmaceutical industry background
Integrated campaign planning and execution
Digital marketing and SEO/SEM expertise
Market research and competitor analysis
CRM data analysis and KPI tracking
Nice-to-have
Ability to simplify technical concepts
Strong stakeholder management skills
Proactive mindset in fast-paced environment
Creative and detail-oriented approach
Experience with go-to-market strategies
Key Requirements
Bachelor's degree in Marketing, Business, Communications, Engineering, or related field
10+ years of experience in B2B marketing
Experience in life sciences, pharma, industrial, or engineering industries