Ads Measurement Lead (Mexico)

Netflix

Mexico City, Mexico
**
4-6 years streaming or digital media experience
Proficiency in quantitative and qualitative research methods
Experience with syndicated research providers like nielsen ibope
** Netflix is seeking an Ads Measurement Lead in Mexico City to enhance its advertising team by providing insights into audience data and campaign measurement. The role involves cross-functional collaboration and requires a strong background in advertising research and data analysis. **

Job Summary

  • The Ads Measurement team is tasked with developing insights into audience and marketplace measurement solutions to support broader advertising sales efforts.
  • The successful candidate will work cross-functionally with sales, marketing, consumer insights, data science, product, and vendor partners.
  • Responsibilities include designing advanced causal tests for Brand Effectiveness and Incremental Lift while integrating campaign measurement results to guide client investments.

Matching Summary

Match Score: 75

** Netflix is seeking an Ads Measurement Lead in Mexico City to enhance its advertising team by providing insights into audience data and campaign measurement. The role involves cross-functional collaboration and requires a strong background in advertising research and data analysis. **

Skills & Requirements

Must-have

  • 4-6 years streaming or digital media experience
  • Proficiency in quantitative and qualitative research methods
  • Experience with syndicated research providers like Nielsen Ibope

Nice-to-have

  • Self-starter who obsesses over details
  • Familiarity with SQL and database design concepts
  • Expertise in advanced causal testing methodologies

Key Requirements

  • 4-6 years of relevant industry experience
  • Intermediate understanding of digital media ad sales
  • Proficient in English (especially written)

Work Rights

Not specified

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