Marketing Manager, Activation - New York

Curaleaf

New York, NY, United States
Base: $87,000 - $96,500 usd; bonus/equity: not spe...
On-site
4-6 years field marketing experience
Event planning and execution expertise
Regional marketing plan execution
The Regional Activation Manager drives localized marketing initiatives to support sales teams while ensuring consistent brand execution across the route-to-market

Job Summary

  • The Regional Activation Manager drives localized marketing initiatives to support sales teams while ensuring consistent brand execution across the route-to-market.
  • This role involves leading merchandising, managing local events and pop-ups, and coordinating regional product launches in a highly regulated environment.
  • Curaleaf offers competitive pay, generous PTO, parental leave, and opportunities for career growth within a purpose-driven company.

Matching Summary

The Regional Activation Manager drives localized marketing initiatives to support sales teams while ensuring consistent brand execution across the route-to-market.

Salary

Base: $87,000 - $96,500 USD; Bonus/Equity: Not specified; Benefits: Competitive Pay, 401(K), PTO, Parental Leave

Skills & Requirements

Must-have

  • 4-6 years field marketing experience
  • Event planning and execution expertise
  • Regional marketing plan execution
  • Brand consistency in regulated environment

Nice-to-have

  • Passion for cannabis industry
  • Experience with highly regulated sectors
  • Partnership with creative agencies
  • MBA or advanced degree preferred

Key Requirements

  • Bachelor's degree in Marketing or Business Administration
  • 4-6 years of field marketing and activation experience
  • Willingness to travel 40-60%

Work Rights

Not specified

Tailored Resume

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