Scenario Modelling & Analysis Analyst (12 Month Contract Role)

Diageo PLC

Budapest, Hungary
**
3-5 years marketing analytics experience
Expertise in mmm model outputs and rois
Strong skills in sufficiency planning and scenario analysis
** Diageo PLC is seeking a Scenario Modelling & Analysis Analyst for a 12-month contract in Budapest, Hungary. The role focuses on delivering high-quality analytics to optimize marketing investments and requires strong experience in media and marketing analytics. **

Job Summary

  • This role involves building and maintaining sufficiency guides and ROI analyses to optimize A&P deployment across Europe.
  • The successful candidate will translate complex modelling outputs into clear, actionable insights for senior stakeholders and market teams.
  • Diageo is launching a new EU Media & Digital Centre to drive innovation in AI-powered media planning and data-driven creativity.

Matching Summary

Match Score: 75

** Diageo PLC is seeking a Scenario Modelling & Analysis Analyst for a 12-month contract in Budapest, Hungary. The role focuses on delivering high-quality analytics to optimize marketing investments and requires strong experience in media and marketing analytics. **

Skills & Requirements

Must-have

  • 3-5 years marketing analytics experience
  • Expertise in MMM model outputs and ROIs
  • Strong skills in sufficiency planning and scenario analysis
  • Proficiency with Catalyst, Sensor, Power BI, or Tableau
  • Ability to translate complex data into business narratives

Nice-to-have

  • Knowledge of SQL and Python/R programming
  • Experience in FMCG or media contexts
  • Test-and-learn mindset and intellectual curiosity
  • Collaborative approach across global teams

Key Requirements

  • 3-5 years experience in media, marketing analytics, econometrics, or commercial strategy
  • Hands-on experience with analytics platforms and statistical modelling tools
  • 12-month fixed term contract availability

Work Rights

Not specified

Tailored Resume

Cover Letter