Assistant Manager, Portfolio Management

Johnson & Johnson

Shanghai, China
Brand communication strategy development
Integrated marketing activation execution
Portfolio life-cycle management
The role involves owning brand communication from strategy to execution to grow brand equity and loyalty in the China market

Job Summary

  • The role involves owning brand communication from strategy to execution to grow brand equity and loyalty in the China market.
  • Candidates are responsible for managing the complete product portfolio lifecycle, including value proposition, packaging design, and discontinuation processes.
  • The position requires analyzing portfolio performance across all channels and optimizing the brand P&L through strategic channel and product mix decisions.

Matching Summary

The role involves owning brand communication from strategy to execution to grow brand equity and loyalty in the China market.

Skills & Requirements

Must-have

  • Brand communication strategy development
  • Integrated marketing activation execution
  • Portfolio life-cycle management
  • P&L ownership and optimization
  • Cross-functional team coordination

Nice-to-have

  • Strong analytical thinking skills
  • Proactiveness and quick learning ability
  • Energetic, dynamic and creative approach
  • Customer centricity mindset
  • Data-driven decision making capability

Key Requirements

  • Minimum 5+ years marketing experience
  • Bachelor's degree required
  • Fluent in Chinese and English
  • Proven product management experience

Work Rights

Not specified

Tailored Resume

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