Gerente Medios Digitales

Farmacias del Ahorro

Mexico
Full-funnel digital strategy
Branding and performance integration
Digital analytics and data-driven decisions
Lead the integral digital media strategy with a full-funnel approach, integrating branding, performance, and analytics to drive business growth

Job Summary

  • Lead the integral digital media strategy with a full-funnel approach, integrating branding, performance, and analytics to drive business growth.
  • Define, design, and execute a 360° media strategy (online and offline) aligned with commercial and growth objectives.
  • Manage and coordinate media, performance, and technology agencies based on business KPIs and administer the annual media budget for efficient allocation.

Matching Summary

Lead the integral digital media strategy with a full-funnel approach, integrating branding, performance, and analytics to drive business growth.

Skills & Requirements

Must-have

  • Full-funnel digital strategy
  • Branding and performance integration
  • Digital analytics and data-driven decisions
  • Digital media budget administration
  • Agency and technology management

Nice-to-have

  • Health and wellness services
  • Mexican company culture
  • Continuous improvement mindset

Key Requirements

  • 5+ years in digital marketing
  • Agency and budget management experience
  • Proficiency in advertising platforms
  • Digital campaign planning and execution
  • Digital metrics knowledge (CTR, ROAS, CPA)
  • Google Analytics or similar tools

Work Rights

Not specified

Tailored Resume

Cover Letter