This role will own the P&L for digital consumer growth, focusing on scalable acquisition, retention, and monetization strategies for our DTC businesses
Job Summary
This role will own the P&L for digital consumer growth, focusing on scalable acquisition, retention, and monetization strategies for our DTC businesses.
Key responsibilities include developing strategies to increase wine club memberships and subscriptions, ensuring long-term profitability.
The ideal candidate has a strong commercial mindset, is data-driven, and thrives in a fast-paced, growth-oriented regulations driven environment.
Matching Summary
This role will own the P&L for digital consumer growth, focusing on scalable acquisition, retention, and monetization strategies for our DTC businesses.
Salary
Base: $115,389.00 - $149,327.00; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
Own and manage P&L
Drive profitable revenue growth
Performance marketing initiatives
Scalable and profitable customer acquisition
Data-driven audience segmentation
A/B testing and CRO
Nice-to-have
Consumer-centric approach
Fast-paced, growth-oriented environment
Thought leader on digital growth
Strong commercial mindset
Key Requirements
5+ years in digital marketing, e-commerce, or growth strategy
Direct P&L responsibility
Proven success in scaling digital revenue
Strong expertise in performance marketing, paid media, CRM, and e-commerce optimization
Proficiency in Google Analytics, CRM platforms, and e-commerce tools
Bachelor's Degree in Business, Digital Marketing or related field