Head Of Lifecycle Marketing, Shopbop

Shopbop

New York, NY, United States
156,100.00 - 211,200.00 usd annually py
On-site
Lifecycle marketing programs
Customer journey strategies
Personalization and automation
This role is critical to driving revenue growth and customer engagement through a best-in-class customer marketing experience

Job Summary

  • This role is critical to driving revenue growth and customer engagement through a best-in-class customer marketing experience.
  • The Head of Lifecycle Marketing will own the strategic vision for Shopbop’s lifecycle marketing initiatives, leading a team that includes established marketers.
  • The Head of Lifecycle Marketing will own reporting and goal-setting for the Email, Push, and App channels, drive the strategy to launch new channels (SMS) and advocate for innovations that drive long-term growth.

Matching Summary

This role is critical to driving revenue growth and customer engagement through a best-in-class customer marketing experience.

Salary

156,100.00 - 211,200.00 USD annually

Skills & Requirements

Must-have

  • Lifecycle marketing programs
  • Customer journey strategies
  • Personalization and automation
  • Email, Push, and App channels
  • SMS channel launch strategy
  • Analytical and customer-focused
  • Cross-functional leadership skills

Nice-to-have

  • Thrive in fast-paced environment
  • Advocate for innovations
  • High bar for marketing creative
  • Mentor and develop team members

Key Requirements

  • Strategic vision
  • Analytical depth
  • Cross-functional leadership

Work Rights

Not specified

Tailored Resume

Cover Letter