The role involves developing and implementing strategies to optimize the end-to-end enterprise customer acquisition funnel for health insurance policies
Job Summary
The role involves developing and implementing strategies to optimize the end-to-end enterprise customer acquisition funnel for health insurance policies.
Candidates will create, execute, and manage paid acquisition campaigns across social, SEM, and display channels to drive revenue and increase ROI.
This is a Zero to One team undertaking a greenfield health insurance deployment in India committed to building empathetic customer journeys.
Matching Summary
The role involves developing and implementing strategies to optimize the end-to-end enterprise customer acquisition funnel for health insurance policies.
Skills & Requirements
Must-have
8-10 years performance marketing experience
5+ years leading customer acquisition strategies
Facebook Ads Manager and Google Ads execution
Data modeling and quantitative analysis skills
Health or ecommerce category background
Nice-to-have
Master's degree in Marketing or relevant field
Passion for consumer behavior and culture
Ability to work independently on multiple initiatives
Strong resilience in ambiguous environments
Hands-on approach with attention to detail
Key Requirements
8-10 years of experience in performance marketing
Proven track record of 5 years leading acquisition capabilities
In-platform execution experience with Facebook and Google Ads