Vp, Product Marketing

Via Transportation

New York City, US
$230,000–$270,000; not specified; free medical pla...
On-site
Product marketing b2b/b2g
Compelling narratives and gtm strategies
Messaging and positioning across portfolio
As Vice President of Product Marketing, you’ll lead the global Product Marketing function and translate the value of our platform and multiple products into compelling narratives and go-to-market (GTM) strategies in order to build Via’s reputation and drive growth

Job Summary

  • As Vice President of Product Marketing, you’ll lead the global Product Marketing function and translate the value of our platform and multiple products into compelling narratives and go-to-market (GTM) strategies in order to build Via’s reputation and drive growth.
  • You will partner with product, engineering, sales, the broader marketing team and other Via functions to understand the intricacies of the Via business, and ensure our value propositions resonate with our key audiences.
  • We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.

Matching Summary

As Vice President of Product Marketing, you’ll lead the global Product Marketing function and translate the value of our platform and multiple products into compelling narratives and go-to-market (GTM) strategies in order to build Via’s reputation and drive growth.

Salary

$230,000–$270,000; Not specified; free medical plans and 401K matching

Skills & Requirements

Must-have

  • Product Marketing B2B/B2G
  • Compelling narratives and GTM strategies
  • Messaging and positioning across portfolio
  • Lead product launches
  • Enable GTM teams
  • Track OKRs and KPIs

Nice-to-have

  • Customer-first mindset
  • Deep curiosity about product
  • Sense of urgency and ownership
  • Creative and resourceful
  • Energized by fast-paced environment

Key Requirements

  • Minimum 13 years Product Marketing experience
  • Proven record of differentiated positioning
  • Proven ability to partner cross-functionally

Work Rights

Not specified

Tailored Resume

Cover Letter