Associate Director Consumer Campaign Development Lead (cdl) Oncology Lung

med-in.at

Upper Gwynedd, PA, USA
Base: $142,400.00 - $224,100.00; bonus/equity: eli...
Hybrid (3 days in-office, 1 day remote)
Patient-centric campaign tactics
Digital media optimization
Cross-functional collaboration
The Associate Director Consumer Campaign Development Lead for Oncology Lung at med-in.at is responsible for developing and executing integrated marketing strategies aimed at enhancing patient engagement for the oncology franchise. The role requires strong collaboration across various teams to ensure compliance and effectiveness of campaigns, with a focus on digital media and patient-centric tactics

Job Summary

  • Lead the development and delivery of integrated marketing communications plans and multi-channel programs supporting the strategic imperatives for the Oncology Franchise.
  • Partner with the consumer analytics lead to define campaign objectives, target segments, channel mix, timelines, measurement plans and success criteria.
  • Oversee creation and optimization of digital assets including online video, display/banner ads, paid search, social, landing pages, web content, and point-of-care materials.

Matching Summary

Match Score: 85

The Associate Director Consumer Campaign Development Lead for Oncology Lung at med-in.at is responsible for developing and executing integrated marketing strategies aimed at enhancing patient engagement for the oncology franchise. The role requires strong collaboration across various teams to ensure compliance and effectiveness of campaigns, with a focus on digital media and patient-centric tactics.

Salary

Base: $142,400.00 - $224,100.00; Bonus/Equity: eligible for annual bonus and long-term incentive; Benefits: comprehensive package including medical, dental, vision, retirement, paid holidays, vacation, compassionate and sick days

Skills & Requirements

Must-have

  • patient-centric campaign tactics
  • digital media optimization
  • cross-functional collaboration
  • regulatory compliance
  • agency management

Nice-to-have

  • agile workflows
  • test-and-learn methodologies
  • health-literacy best practices
  • equitable access considerations

Key Requirements

  • Minimum 4 years' experience in pharmaceutical marketing, consumer/patient marketing, DTC, or marketing communications
  • Bachelor’s degree required
  • Demonstrated success in campaign activation, digital media, and asset production in a regulated environment

Work Rights

Not specified

Tailored Resume

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