Growth Marketing Manager, Referrals & Virality

SoFi Technologies

United States
Base pyy range listed below; final offer determine...
On-site
5+ years marketing or growth experience
Cross-functional collaboration with product and engineering
Data-driven decision making and performance analysis
SoFi Technologies is seeking a Growth Marketing Manager specializing in referrals and virality to drive organic member growth. The role emphasizes collaboration across marketing, product, and engineering teams to enhance referral experiences and performance

Job Summary

  • SoFi is building a next-generation, high-impact growth channel focused on referrals and virality to drive exponential organic member growth.
  • The role requires partnering closely with Product and Engineering to define requirements and influence the roadmap of an AI-enabled referral platform.
  • Candidates must demonstrate a customer-first mindset with an understanding of user behavior, engagement, and conversion dynamics while navigating ambiguity.

Matching Summary

Match Score: 85

SoFi Technologies is seeking a Growth Marketing Manager specializing in referrals and virality to drive organic member growth. The role emphasizes collaboration across marketing, product, and engineering teams to enhance referral experiences and performance.

Salary

Base pay range listed below; Final offer determined by experience, skills, and location; Comprehensive benefits available

Skills & Requirements

Must-have

  • 5+ years marketing or growth experience
  • Cross-functional collaboration with Product and Engineering
  • Data-driven decision making and performance analysis
  • Project management of referral program initiatives
  • Experience scaling marketing programs in fast-paced environments

Nice-to-have

  • Fintech or consumer-facing high-growth industry experience
  • Knowledge of experimentation frameworks like A/B testing
  • Familiarity with data tools such as Tableau or Amplitude
  • Background in lifecycle marketing or viral growth loops
  • Understanding of financial regulations and compliance

Key Requirements

  • 5+ years of experience in marketing or related fields
  • Experience working cross-functionally with Product and Engineering teams
  • Demonstrated knowledge of applicable regulations and laws
  • Finance industry experience (preferred)

Work Rights

Not specified

Tailored Resume

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