Develop and follow best practices for media planning
Set objectives and kpis for campaigns
Track and measure campaign performance
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale
Job Summary
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
Develop and follow best practices and procedures/process for media planning & operations, set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs.
WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
Matching Summary
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
Skills & Requirements
Must-have
Develop and follow best practices for media planning
Set objectives and KPIs for campaigns
Track and measure campaign performance
Guidance on digital campaign optimization
Collaborate with internal stakeholders
Update on media landscape trends
Applied knowledge of ad-serving and tracking technologies
Experience with programmatic advertising
Nice-to-have
Positive team spirit
Passion for thinking outside the box
Embrace WPP & WPP Media's shared core values
Key Requirements
5-7 years of experience in media agency
Leadership track record
Experience working with multiple stakeholders
Competent in media planning and buying across all platforms
Good understanding of digital media
Depth of understanding of industry, business, brands and consumers
Strong thought leadership
Track record of integrating digital product offering into wider communications planning