Segments Marketing Manager - Part Time

CBA New Digital Businesses Pty

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End-to-end integrated campaign delivery
Customer segment strategy translation
Cross-functional stakeholder influence
** CBA New Digital Businesses Pty is seeking a part-time Segments Marketing Manager to lead the development and execution of marketing initiatives aimed at various customer segments. This role requires a strategic mindset, strong communication skills, and experience in integrated campaign delivery to drive customer engagement and acquisition. **

Job Summary

  • This role involves leading the development of segment-led marketing initiatives to drive growth across priority customer segments like Youth and Mass Affluent.
  • You will translate deep customer insights into impactful go-to-market activities that increase acquisition, consideration, and share of wallet.
  • The position requires managing agency partners and cross-functional teams to ensure campaigns are executed with discipline and commercial effectiveness.

Matching Summary

Match Score: 75

** CBA New Digital Businesses Pty is seeking a part-time Segments Marketing Manager to lead the development and execution of marketing initiatives aimed at various customer segments. This role requires a strategic mindset, strong communication skills, and experience in integrated campaign delivery to drive customer engagement and acquisition. **

Skills & Requirements

Must-have

  • End-to-end integrated campaign delivery
  • Customer segment strategy translation
  • Cross-functional stakeholder influence
  • Agency partner management
  • Performance tracking and ROI optimization

Nice-to-have

  • Experience in financial services marketing
  • Technology sector marketing background
  • Creative problem-solving mindset
  • Growth mindset approach
  • Can-do attitude with strong relationships

Key Requirements

  • At least 5 years experience in marketing generalist or communications role
  • Strong project management and analytical skills
  • Ability to demonstrate ROI/ROMI from campaign metrics

Work Rights

Not specified

Tailored Resume

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