Senior Manager, Web Analytics, Content And User Insights

Pfizer

Unknown, US
Base: $124,400.00 - $207,400.00; bonus/equity: 17....
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Web analytics and content intelligence
User journey analysis
Multi-touch attribution models
** Pfizer is seeking a Senior Manager for Web Analytics, Content, and User Insights to enhance its digital presence within the Media Measurement department. The ideal candidate will have extensive experience in web analytics and a strong understanding of the pharmaceutical industry, collaborating with various teams to drive data-driven decision-making. **

Job Summary

  • The Senior Manager will drive the development and implementation of cutting-edge web analytics and content intelligence analyses to enhance Pfizer's digital presence and competitive advantage.
  • Responsibilities include managing web analytics and creative reporting, providing MBRs/QBRs with optimization recommendations, and collaborating with agency and UX teams.
  • This role offers a unique opportunity to shape Pfizer's digital strategy by leveraging advanced analytics techniques and staying at the forefront of industry trends.

Matching Summary

Match Score: 75

** Pfizer is seeking a Senior Manager for Web Analytics, Content, and User Insights to enhance its digital presence within the Media Measurement department. The ideal candidate will have extensive experience in web analytics and a strong understanding of the pharmaceutical industry, collaborating with various teams to drive data-driven decision-making. **

Salary

Base: $124,400.00 - $207,400.00; Bonus/Equity: 17.5% bonus target; Benefits: Comprehensive benefits package including 401(k), paid time off, medical, dental, vision

Skills & Requirements

Must-have

  • web analytics and content intelligence
  • user journey analysis
  • multi-touch attribution models
  • Adobe Analytics
  • data-driven media planning

Nice-to-have

  • generative AI opportunities
  • creative performance analysis
  • pharmaceutical industry knowledge
  • collaboration with cross-functional teams
  • staying up-to-date with industry trends

Key Requirements

  • 7+ years of experience in web analytics
  • Bachelor's degree or equivalent experience
  • Permanent work authorization in the United States

Work Rights

Permanent work authorization required

Tailored Resume

Cover Letter