Principal, Workday Marketplace Marketing Lead

Workday

**
8+ years b2b saas marketing experience
Partner ecosystem or marketplace marketing
Pipeline and revenue impact delivery
** Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for its Marketplace, enhancing customer awareness and engagement with partner-built solutions. The role emphasizes a blend of partner and product marketing, requiring strong analytical skills and experience in B2B SaaS marketing. **

Job Summary

  • This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace ecosystem.
  • You will design and execute co-marketing programs with priority partners to increase customer discovery of Marketplace solutions.
  • Workday offers a flexible work approach requiring at least 50% time in-office or field per quarter while supporting an inclusive culture.

Matching Summary

Match Score: 75

** Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for its Marketplace, enhancing customer awareness and engagement with partner-built solutions. The role emphasizes a blend of partner and product marketing, requiring strong analytical skills and experience in B2B SaaS marketing. **

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Partner ecosystem or marketplace marketing
  • Pipeline and revenue impact delivery
  • Co-marketing program execution
  • Funnel performance optimization

Nice-to-have

  • Cloud ecosystem co-marketing experience
  • Integrated campaign across digital channels
  • Conversion optimization experimentation
  • Strong storytelling and writing skills
  • Cross-functional collaboration abilities

Key Requirements

  • 8+ years B2B SaaS marketing experience
  • Proven pipeline or revenue impact delivery
  • Experience with technology marketplaces

Work Rights

Not specified

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