Develop programmatic advertising strategies in media plans, aligned with client briefing and business goals, and the company objectives
Job Summary
Develop programmatic advertising strategies in media plans, aligned with client briefing and business goals, and the company objectives.
Monitor campaign performance on a daily basis, making real-time adjustments to bids, budget allocation, and targeting to optimize results and achieve the planned goals.
Works closely with Digital and Client Leads, to align campaigns strategies across the broad media eco-system, offline and digital, to create cohesive and multidisciplinary media plans.
Matching Summary
Develop programmatic advertising strategies in media plans, aligned with client briefing and business goals, and the company objectives.
Skills & Requirements
Must-have
Programmatic advertising strategies
Campaign setup in DSPs
Daily campaign performance monitoring
End-of-campaign evaluations
Proficient in Microsoft Excel
Proficient in English (B2 Level)
Nice-to-have
Interest in Digital media ecosystem
Familiarity with full-funnel campaigns
Experience with multiple digital formats
DOOH experience is a valuable plus
Key Requirements
Bachelor or master’s degree
Good knowledge of Programmatic platforms (DV360, The Trade Desk preferred)