The role is fully responsible for developing and executing the content and paid media strategy for Caltrate and Centrum on the Douyin platform
Job Summary
The role is fully responsible for developing and executing the content and paid media strategy for Caltrate and Centrum on the Douyin platform.
Candidates must demonstrate a strong ability to lead advertising strategies, manage budgets, and achieve specific ROI targets within the Douyin ecosystem.
Haleon offers an inclusive culture driven by a purpose to deliver better everyday health, uniting diverse teams through their Win as One strategy.
Matching Summary
The role is fully responsible for developing and executing the content and paid media strategy for Caltrate and Centrum on the Douyin platform.
Skills & Requirements
Must-have
5+ years brand social marketing experience
Mastery of Douyin EMKT ecosystem
Proven track record in Douyin e-commerce
Strong data analysis and ROI optimization skills
Experience managing cross-functional teams
Nice-to-have
Strategic vision with operational detail focus
High sensitivity to content trends
Outstanding creative planning abilities
Fast-paced high-pressure environment adaptability
Deep understanding of health category brands
Key Requirements
Bachelor's degree or above
5+ years in brand social marketing or Douyin e-commerce