Lead cross-channel strategy and plans, defining channel roles, audience frameworks, geo strategy, flighting, and mix across TV/CTV/OLV, Audio, Display/Programmatic, Direct Mail, and other local media
Job Summary
Lead cross-channel strategy and plans, defining channel roles, audience frameworks, geo strategy, flighting, and mix across TV/CTV/OLV, Audio, Display/Programmatic, Direct Mail, and other local media.
Build brand through a performance lens by architecting brand investments and creative systems that drive efficient reach, quality frequency, brand lift, and measurable downstream outcomes.
Strengthen data and tooling by championing single source-of-truth dashboards and leveraging automation/AI to eliminate manual toil in planning, reporting and trafficking.
Matching Summary
Lead cross-channel strategy and plans, defining channel roles, audience frameworks, geo strategy, flighting, and mix across TV/CTV/OLV, Audio, Display/Programmatic, Direct Mail, and other local media.
Skills & Requirements
Must-have
cross-channel media planning and buying
video, audio, display, direct mail
agency and platform partner management
brand building through performance lens
rigorous test-and-learn roadmap
budget ownership and pacing
incrementality and geo experiments
Nice-to-have
experience in real estate or fintech
depth in MMM/MTA frameworks
comfort bridging brand and performance
Key Requirements
7+ years in media planning/buying or performance marketing
Deep expertise in digital media
Strong working knowledge of traditional channels
Proven ability to build brand through a performance lens
Demonstrated success managing agencies and platform partners
Strong analytical toolkit
Hands-on familiarity with major platforms and tools