Senior Manager, Integrated Marketing Experience (imx) - Epics (philippines)

Coca-Cola HBC AG

Taguig City, Philippines
**
8+ years experience in entertainment marketing
Proven track record scaling cultural platforms
Expertise in influencer ecosystem management
** Coca-Cola HBC AG is seeking a Senior Manager for Integrated Marketing Experience (IMX) focused on EPICS in Taguig City, Philippines. The role involves creating culturally relevant marketing experiences through partnerships and influencer strategies to drive brand engagement and commercial impacts. **

Job Summary

  • The role serves as the market subject matter expert for EPICS, shaping direction and best practices while driving brand relevance and commercial impact.
  • Candidates will lead senior stakeholder alignment across Marketing, IMX, and Cross Functional Teams to influence investment decisions and execution strategies.
  • Success involves building a best-in-class EPICS ecosystem that continuously evolves, scales, and links cultural initiatives directly to traffic, transactions, and ROI.

Matching Summary

Match Score: 75

** Coca-Cola HBC AG is seeking a Senior Manager for Integrated Marketing Experience (IMX) focused on EPICS in Taguig City, Philippines. The role involves creating culturally relevant marketing experiences through partnerships and influencer strategies to drive brand engagement and commercial impacts. **

Skills & Requirements

Must-have

  • 8+ years experience in entertainment marketing
  • Proven track record scaling cultural platforms
  • Expertise in influencer ecosystem management
  • Strong commercial acumen for rights valuation
  • Experience leading cross-functional stakeholder programs
  • Data-driven approach linking to ROI and transactions

Nice-to-have

  • Deep understanding of youth culture and trends
  • Growth mindset with passion for innovation
  • Ability to shape standards in matrix organization
  • Strong analytical and problem-solving skills
  • First-mover cultural leadership experience

Key Requirements

  • 8+ years of experience in integrated brand roles
  • Demonstrated experience managing agencies and rights holders
  • Strong negotiation skills for contract and value tracking

Work Rights

Not specified

Tailored Resume

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