Vml & Ogilvy | Social Strategy Lead, Japan

WPP

Tokyo, Japan
On-site
Senior social strategy leadership
Social listening and intelligence
Platform-native content direction
The role serves as a senior leadership position shaping social strategy and intelligence for major clients like BAT and Nestle within WPP Content Studio Japan

Job Summary

  • The role serves as a senior leadership position shaping social strategy and intelligence for major clients like BAT and Nestle within WPP Content Studio Japan.
  • Success requires translating complex social signals and cultural trends into actionable business decisions while leveraging AI tools for strategic efficiency.
  • The position demands setting clear platform roles across Meta, TikTok, LINE, and YouTube to ensure content is native, measurable, and commercially valuable.

Matching Summary

The role serves as a senior leadership position shaping social strategy and intelligence for major clients like BAT and Nestle within WPP Content Studio Japan.

Skills & Requirements

Must-have

  • Senior social strategy leadership
  • Social listening and intelligence
  • Platform-native content direction
  • Creator ecosystem strategy
  • AI-enabled workflow design
  • Japan market cultural nuance

Nice-to-have

  • Experience with WPP Open platform
  • Background in brand transformation
  • Ability to mentor strategy teams
  • Cross-functional stakeholder management

Key Requirements

  • Senior level experience in social strategy
  • Deep understanding of Japanese digital culture
  • Proven track record in client leadership
  • Expertise in measurement frameworks and PDCA

Work Rights

Not specified

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