The Consumer Data Strategy Director is responsible for leading the evolution of our audience strategy, data governance, and consumer insights approach
Job Summary
The Consumer Data Strategy Director is responsible for leading the evolution of our audience strategy, data governance, and consumer insights approach.
This dual-branded role owns the strategic vision for how we organize, access, and act on customer data, ensuring our technical infrastructure empowers cross-functional teams with timely, actionable insights.
Success in this role requires both technical fluency in CRM and data platforms and the strategic acumen to influence cross-functional priorities.
Matching Summary
The Consumer Data Strategy Director is responsible for leading the evolution of our audience strategy, data governance, and consumer insights approach.
Skills & Requirements
Must-have
Lead audience segmentation strategy
Establish measurement frameworks
Own consumer marketing data governance
Product-owner for marketing data platforms
Design actionable audience insights
Connect data strategy to business goals
Nice-to-have
Embrace working hard and being kind
Thrives in a fast-paced environment
Proactively solves problems
Passion and customer focus
Key Requirements
5+ years experience CRM, audience strategy
Bachelor's degree in Marketing, Business, Statistics, Data Science
Practical expertise in marketing technology platforms