Leverage in-depth expertise in content performance measurement and marketing analytics to support major brands across J&J Innovative Medicine
Job Summary
Leverage in-depth expertise in content performance measurement and marketing analytics to support major brands across J&J Innovative Medicine.
Develop and implement a comprehensive content analytics framework, identifying and tracking key metrics to enable data-driven decisions and optimize investments.
Act as a strategic thought partner to Brand, Marketing, and Omnichannel leaders on creative effectiveness strategy and deliver clear, compelling narratives to senior stakeholders.
Matching Summary
Leverage in-depth expertise in content performance measurement and marketing analytics to support major brands across J&J Innovative Medicine.
Skills & Requirements
Must-have
content performance measurement
marketing analytics framework
leading and lagging metrics
creative effectiveness assessment
paid media, owned properties, CRM integration
attribution and experimentation
Nice-to-have
strategic thought partner
data storytelling abilities
collaborative approach
driving alignment across levels
creative, innovative problem solver
Key Requirements
8+ years marketing or media experience
B.S. required; MS/MBA/PhD preferred
Proficient with media and digital performance data
Experience partnering with agencies and tech firms